HOW IT WORKS:

CLIMATE CONSCIOUS ASSESSMENT We analyze greenhouse gases (GHG) emitted during the making, use and disposal of a product.	CERTIFICATION We label products with a "Climate Conscious" rating.
INFORMED PURCHASING Armed with information about the climate impacts of their daily purchases, shoppers vote with their dollars and buy more Climate Conscious products.	EMISSIONS DECREASE Companies realize their customers care and work even harder to reduce their carbon footprint. GHG emissions decrease and we all win.
On April 18, 2008, New Belgium Brewing Company will present results from TCC's Climate Conscious Assessment of Fat Tire Amber Ale at the Craft Brewers Conference and BrewExpo Amercia in San Diego, California. You can learn more about the conference here. A short movie, entitled The Story fo Stuff, was released by free range studios of Berkeley, California in early December. It does a nice job of summarizing how consumption has become an end unto itself, and the environmental and social degradation that results. Watch it here. November 12, 2007, Salon.com published a story considering the relative impact on the climate of paper towels and electric hand dryers used in public restrooms. TCC helped with the calculations. Our assumptions and work are shown here.